marketing & promotions
we are all labeled the same
The jcwyatt signatures®, jcwyatt® and the house of jcwyatt a department store® logos are found on all merchandise throughout the retail location, even if we are not the manufacture of the merchandise. We suggest you utilize our label program and services available to Exhibitors. We will do all the work for you to label your merchandise ,assign name and SCU numbers and enter merchandise into store inventory database. We suggest you label your merchandise with our "official jcwyatt® exhibitor" labels, but you are not obligated too. The company logo tags and labels are available in many different types and sizes, we will provide them to you at no additional charge. Our uniform labeling program will over all enhance the appearance of the entire store and make it easier for associates to void mistakes. Exhibitors will not be able to control item names and numbers, if we are to label their merchandise. We will forward an inventory list to the Exhibitor for verification and Exhibitor’s approved authorization signature. Our polices@the house will be forward to an exhibitor.
comprehensive marketing
All Exhibitors receive the full benefit of continuous, broad-based consumer advertising and marketing promotions, including our catch the wave internet promotions. These programs include print and broadcast advertisements, special promotions, sales materials, advertising in phone directories, company merchandise, brochures, catalogs, product packaging, trade & craft shows, e-commerce, magazines, newspapers, public relations and events.
sale event celebrations
During the year, we have merchandise sales of 10-50% off in certain departments. We hold sales events in our facility and on our grounds during seasonal months. Designated areas are set up to sell merchandise that is subject to the sale. Exhibitors have the choice to include their merchandise in the sale celebration and will be notified of sale celebration dates, where they are being held, what merchandise is needed and amount of discount.
location, location, location
Please review the
destination section, so we can inform you about the new ideas, shows, events, services and marketing programs happening at our Connecticut location.ask the artisan
We offer Exhibitors the opportunity to increase sales and visibility by presenting in house demonstrations in several departments. In our Ask the Artisan program, an Exhibitor will take center stage with their merchandise to get their 15 minutes of fame, to talk, demonstrate and interact with students, customers and guests. Nothing sparks more interest than actually seeing crafts being made. Bring your talent to the forefront for shoppers to enjoy and experience.
jcwyatt® will contact exhibitors for scheduling show dates. Exhibitors are responsible for entire costs to hold craft classes on site. Materials, supplies and equipment for up to 10 people to interact and associate with must be made available at each show at the sole cost of the Exhibitor.
We offer Exhibitors the chance to gain additional retail space in several of our departments by showcasing merchandise in our weekly & monthly window displays and merchandise spotlight display areas.
jcwyatt® will contact Exhibitors for participation to display merchandise that compliment our theme decorating displays and windows. Merchandise will be off limits to the public and is to remain at the display location for the duration of the show.weekly top ten
The weekly top ten by sales is a marketing program that will provide an Exhibitor with important information about who and what sold the most this week or what attracted the greatest interest. This program will assist an Exhibitor future marketing and strategy to possibly consider adding top seller products within their own product line. Exhibitor’s name and merchandise are acknowledged not total sales numbers. All sales numbers are confidential and will not be released to anyone. Exhibitor’s total sales are reviewed by
jcwyatt® for marketing and business interests to expand the Exhibitor’s market in the store. jcwyatt® merchandise will be included in this program and all Exhibitors have the right not be associated in this program rating if they so wish. An Exhibitor must notify in writing non-participation from this program to not automatically be included.internet marketing made easy
www.jcwyatt.com has well been underway, since the beginning days of the super highway venture called the Internet. On December 24,1995,
jcwyatt® was one of the beginning web sites launched in the dot com era and has survived all the growing pains along the way. Today, we are much bigger, stronger and provide more customer care assistance and support than ever before. We have a reputation that other web sites can not compete with. The jcwyatt® web site is one of the finest on the Internet and is large enough to control the current shopping markets. Our marketing and advertising location on the web site has placed us in the top 10 in many search engines and we have received many Internet awards. Take advantage of our vast experience and knowledge about marketing on the Internet. Gain exposure by exhibiting merchandise to a whole new audience. Our audience is the world. See online@the house section for more information about marketing your products by jcwyatt.com® Come see the web site of over 1000 pages, a place we call home, a place where everything you see is at the click of a mouse! http://www.jcwyatt.comlet us help you market your talent
We offer Exhibitors the opportunity to meet individually with a
jcwyatt® buyer to discuss how our company can market your products beyond your current capabilities. A buyer will discuss wholesale options, mail order, manufacturing & licensing merchandise for jcwyatt®, adding your merchandise into our web site and/or advise you how to create your own and finding possible representation among Sales Representatives throughout America.do you wholesale?
Exhibitors interested in the wholesale market should contact us about pricing, quantities, minimum order and re-order amounts and current terms & conditions. Exhibitors that can wholesale their merchandise have many options available to them.
jcwyatt® business connections and special interest in certain key product markets are a valuable option to explore.
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